Taiwan Tourism Bureau to promote dozens of smaller Taiwanese towns in 2019

Small Town Ramble campaign highlights the culture, activities & food that can be experienced outside Taiwan’s big cities.

TAIPEI, December 30, 2018 -- Following up its 2018 Year of Bay Tourism campaign, which promoted tourism to 10 of Taiwan’s smaller islands, Taiwan Tourism Bureau (TTB) has announced 2019’s theme as “Small Town Ramble”, which focuses TTB’s efforts on promoting tourism to dozens of smaller towns spread around the country.

Each town is chosen and promoted on its special merits, such as their history, locally produced foods and fun activities that can be done there. For example, 10 towns in the Beitou District in northern Taipei are the perfect place for enjoying natural hot springs. Miaoli’s Yuanli Township in western Taiwan features 7 towns that specialise in arts and crafts made from woven Lin Grass. Tainan’s Yanshuei District in southwestern Taiwan is famous for it’s Beehive Fireworks Festival, where onlookers wear helmets and other protective gear as huge hives filled with hundreds of thousands of fireworks are set off, a sight and activity not for the faint of heart. In Eastern Taiwan, Taidong County’s Chenggong Township is a place to enjoy spectacular mountain and sea views. These are just some of the highlights of the small towns, and you can expect to find more listed on TTB’s official website, eng.taiwan.net.tw, throughout the year.

Dr. Trust Lin, Director of Taiwan Tourism Bureau for the Israel market believes many Israeli travellers would appreciate Taiwan’s many small towns: “We have heard that many Israelis enjoy adventurous travel. Our country is so safe that you could spend a couple of weeks exploring the island’s many small towns, and experiencing exciting activities and tasting foods you had never imagined existed, all while taking in our beautiful and varied landscapes.”

The Taiwan Tourism Bureau (TTB) is the official government agency of Taiwan (R.O.C.)
responsible for domestic and international tourism policy development and execution. The Israel market is managed by the Singapore branch of TTB. The marketing slogans currently in use for Taiwan, are “Time for Taiwan” and “The Heart of Asia”, while the official mascot of the TTB is Oh Bear, a cartoon Formosan Black Bear, the national animal of Taiwan.


For more information about Taiwan, please visit: www.taiwan.org.il and eng.taiwan.net.tw

Press contact:

Alex Trup